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The Importance of Influencer Marketing in the Today’s Business World In today’s high technology world, we are interacting through different social platforms every day that marketing of products or services has never been more competitive and challenging. The stiffer competition in today’s business has led to various marketing strategies and one of these is influencer marketing. In this type of marketing strategy, influencer marketing focuses on a person called the influencer rather than a large group of consumers to advertise the message of a brand. These influencers usually have the roles of bloggers, content writers, journalists, creative people and so on, and they are regarded as influential people who consumers would look for opinions. Content marketing and social media marketing are considered as the two major types of influencer marketing. Traditional advertisements are becoming a second method where consumers would react to compared to the social media and this is because consumers are more exposed to the higher forms of communication technology today. Through the personal and social channels of the influencer, the brand, products or services are being written about and makes up the basis of influencer marketing. It is fair to say nowadays then that people would tend to believe what the influencers have to say about a product or service rather than hearing about this over the media.
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Marketing relies heavily on the factors of trust and honesty of which influencer marketing is focusing in, and with misinformation that traditional media sometimes project, consumers would interact more with the products or services that influencers would endorse.
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Influencer marketing nowadays can be fairly seen as having a higher standard compared to traditional advertisements and this is because this kind of marketing focuses on building relations and creating positive image on a brand or service, and true enough, consumers are looking up to these influencers for guidance in making a decision on what and where to purchase. Other advantages of influencer marketing with its better description with interactive messaging would lead to a much simpler and faster growth of market. Nowadays, consumers would look at their fellow consumers or their favourite personalities to help them decide what to purchase, instead of referring to companies like in the past. Through influencer marketing, a flood of new waterworks for brands to connect to the market are opened on a larger scale through its organic marketing method that can be termed as the new age word of mouth. Thousands and more of consumers can view a message through their social connections, and this is where influencer marketing has a solid foundation in a business. The influencers therefore have the updated details about the product or service that they are dealing with that they can slowly release and forward over a period of time to the consumers.